PPWC's mission is to support and encourage the professional, artistic and educational growth of its members through programs and seminars, and to encourage the interchange of ideas and support in an open and friendly atmosphere. PPWC is dedicated to serving local, national and international photographers, business opportunities and community organizations in the following areas:
- Professional education
- Support and guidance for aspiring professionals
- Facilitating the educational growth in affiliation with PPA and PPC
- Hosting of National and International Professional Photography Speakers affiliated with PPA, WPPI and PPC