Liza is a multidisciplinary storyteller, Best-Selling Author of 19 Published Books and Winner of the Gourmand World Cookbook Award (2018), with a Master's Degree in English & American Literature and a Photography degree, Liza Gershman has nearly two decades of industry experience working in all facets of Publishing, Commercial and Editorial photography, writing and design, Art Direction and Creative Direction.
As the honored curator of the VSCO installation for SCOPE Miami Beach 2024, Liza is thrilled to present the work of artists who inspire her, showcasing their diverse perspectives and creative approaches. Her deep commitment to visual storytelling is reflected in every project, offering viewers a space to engage with the complexity of human experience.
Former Associate Chair of Photography at Savannah College of Art and Design (SCAD), Liza is an educator and brings her passion for photography to the classroom.
Liza’s 19th and most recent book, County Fair: Nostalgic Blue Ribbon Winning Recipes From America’s Small Towns, was featured by Smithsonian Magazine as one of the TEN BEST BOOKS ABOUT FOOD of 2021 https://www.smithsonianmag.com/arts-culture/the-best-books-about-food-of-2021-180979207/ .
Liza’s 12th book, Cuban Flavor, sold out its first print run in 3 short weeks, won the Gourmand World Cookbook Award, is a Number 1 Best-Seller in two categories on Amazon, featured by National Geographic as one of the top 18 books of 2018 https://www.nationalgeographic.com/travel/article/inspiring-travel-books-to-read Nantucket: Classic American Style 30 Miles Out to Sea, was released July, 2020.
Featured on CBS and in Travel & Leisure, Budget Travel, on NPR, and many additional local and national publications and radio shows, Liza has been honored to speak for Talks At Google, and on the prestigious campuses of LinkedIn, Google, Uber, Twitter, Oracle, and Disney, to name a few. https://www.youtube.com/watch?v=Rxqj1aMlfb8 .
As a photographer, stylist and Art Director, Liza was very honored to have a photograph of hers selected as the cover of the celebrated industry publication, Workbook, for their 41st edition. Workbook is the leading industry publication for professional Commercial photographers. In 2020 she photographed a cookbook for Mountain Dew.
Liza regularly teaches, writes and presents for celebrated companies including Creative Live and Canon USA. She was honored to nationally launch the 6D camera for CanonUSA, and the T6 camera. Prior to that, she worked as the in-house Senior Digital Photographer for Williams-Sonoma, and continues to freelance for clients including Goldman Sachs, Pepsi Co., Hyatt Hotels, Restoration Hardware, Safeway, Party City, Getty Images, AirBnB, Visa, and Hinckley Yachts. In 2010, Liza was Governor Jerry Brown's campaign photographer, and in 2014 was a photographer for America's Cup.
Liza’s written work has garnered many accolades. She has been published in dozens of newspapers and magazines over the last 20 years, and had a monthly article in the San Francisco Chronicle Travel Section, writing tips on top destinations for a monthly column called “5 Places”, and continues to write about travel, food and culture in articles and book form.
Many of Liza’s notable clients include celebrity chefs, restaurants, wineries, beverage brands, fashion brands, spas and hotels that have taken her around the globe to visit and work in 55 countries and 47 states.